Buying furniture online can be a stressful experience. Generally speaking you are dealing with someone that you cannot see, touch or hear. Because of this, many people are hesitant to do business online – particularly when it comes to furniture. Online furniture companies have all the normal obstacles that an online business faces, plus the fact that their products are largely dependent on visual appeal. The best online furniture companies keep all of these problems in mind and do their best to actually address them. Here are five ways that the most successful online furniture companies stay ahead of the competition:
Live Customer Service
Live customer service is without a doubt one rugs of the best ways to calm the fears of potential furniture buyers in an online setting. Many online furniture companies try to avoid this by using virtual assistants and frequently asked question pages. Regardless of how advanced these features can sometimes be, they are simply never going to be as good as a conscientious, knowledgeable employee on the other end of the phone line. The best online furniture companies understand this and plan accordingly.
Reasonable Delivery Costs
Online furniture companies are also notorious for jacking up the costs of delivery. The best online furniture companies offer free shipping promotions on occasion, and reasonable shipping costs regardless of when you make your furniture purchase. Gouging customers for shipping is a surefire way to find your online furniture business failing quickly.
Physical Address and Phone Line
Yet another mistake often made by online furniture companies is not providing a physical address and phone line. This simple step can give your online business a huge boost by giving your customers confidence in their purchase. If they noted that there is a physical address and phone number that they can contact in case of a problem, they will be much less likely to be nervous about the online purchase.
An Outstanding Return Policy
Return policies take on a whole new meaning when you are dealing with furniture – particularly online. The best customer service policies allow for a very liberal return policy that focuses on the customer. Certainly limitations are okay, but they should not be the hallmark of your furniture business online. The primary concern should always be to make the customer happy at any cost. A liberal return policy is a great step in the right direction.
A Unique Product
All of the above policies are important to a great online furniture company, but nothing is more important than the product. You can have the greatest return policy on the planet and it will not be worth two cents if you do not have a unique product that people want. The best companies actually own the patent on their products. While this is rare in the furniture world, it certainly does happen. Having a high quality unique product is the hallmark of any good business online or otherwise.